Contextual Interviews
Do you want to better understand your users, but they live or work in unique settings? Contextual Interviews—a type of ethnographic research--may be the answer. They are one-on-one interviews in users' normal life or work settings, not in a lab. We go to where your users are both domestically and internationally.
How They Benefit You
Contextual Interviews feature these advantages:
- Expertly facilitated sessions with one person at a time.
- Observation of your users' life and work settings to gain insights that aid product strategy.
- Specialized recruiting to ensure your customers are handled with professional care.
- Interviewing techniques that dig below surface answers to research your users’ needs.
- Portable labs and mobile teams that travel to where your users live or work.
- Insights to help you create marketing personas, or useful documentation of who your users are.