Surveys
Most companies believe the answer to discovering the voice of your customer is either a qualitative or a quantitative solution. As a result, you spend much time going back and forth between these different companies and solutions to figure out when to use one or the other. And worse, how do you take the results of the research from one company and translate it into follow-up research with another? At User Insight, we realize there are times for quantitative or qualitative solutions—and often for a combination. As a result, we have strong capabilities in both.
Surveys are a powerful quantitative research technique. We use multiple survey technologies and partners to push questions to a panel, gather feedback from your customer list, or intercept your customers as they are using your site. We can show your users design artifacts, storyboards, wireframes, prototypes, and competitive products—all while your team views the results daily from the user feedback dashboard. Even better, you don’t have to buy a long-term subscription or pay licensing fees.
How They Benefit You
Surveys offer the following benefits:
- Verification of your qualitative research findings with a larger participant group.
- Statistically or directionally significant data for your product decisions.
- Reduced time and effort to work with multiple research companies.
- Economies of scale across research projects to save you money.
- Flexibility to address corporate needs for various types of user data.
- No licensing or long-term fees for technology.