January 21, 2011 – User Insight

Social TV Experiment Update – Starting Persona Work

Author: colton josephOn: Jan 21Categories: FUN, Innovation, Methodology, Persona Work, Product Development, Social Media, The Social TV Experiment, UX Solutions, UX Trends 2 Comments

In our last post about our Social TV Experiment, we briefly outlined our approach to the research that will define the target market and the optimal product features and functionality to meet the unique needs of that market. Today, we’ll spend a bit...

Personas – The Foundation of a Great User Experience

Author: Kevin O'ConnorOn: Jan 21Categories: Business, Innovation, Methodology, Persona Work, Product Development, UX Solutions, UX Trends 1 Comment

Today’s consumers are demanding more from companies. Customers expect products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation...