2014 – User Insight

The Results of Being Followed

Author: User InsightOn: Dec 16Categories: Uncategorized

We asked, you answered. A while back I wrote a blog about the recent transparency behind how much our phones are watching us. For example, being made aware of traffic conditions based on your upcoming calendar event or being faced with an advertisement...

The Key to Happy Customers: Empathy

Author: User InsightOn: Nov 12Categories: Blog, Business, Methodology, UX Solutions

The Key to Happy Customers: Empathy

Blog, Business, Methodology, UX Solutions

For individuals and companies alike, one of the biggest factors in pleasing others is easily identifiable, a little more difficult to apply, and rarely used. Merriam-Webster defines empathy as “the action of understanding, being aware of, being...

Run, Walter, RUN!!!

Author: User InsightOn: Oct 21Categories: Blog, UX Solutions, UX Trends, Weekly Insights

Run, Walter, RUN!!!

Blog, UX Solutions, UX Trends, Weekly Insights

https://www.youtube.com/watch?v=UowkIRSDHfs A friend posted this video on Facebook; I love how much Walter (the dog) loves the water. What I also love is being able to see the run to the beach from Walter’s perspective. It’s a great ad for GoPro –...

UX Best Practices: You are not the User

Author: User InsightOn: Oct 16Categories: Blog, Business, Methodology, Product Development, UX Solutions, Weekly Insights

UX Best Practices: You are not the User

Blog, Business, Methodology, Product Development, UX Solutions, Weekly Insights

With a background in Product Design, the very first thing I was taught is just that, I am not the user. It is a lesson I took to heart and that simple statement shapes much of the work that I and other designers do. I understand that change and innovation...

Top Reasons Apple Rejects Apps

Author: User InsightOn: Sep 30Categories: Latest News, Mobile, Product Development, UX Solutions

Top Reasons Apple Rejects Apps

Latest News, Mobile, Product Development, UX Solutions

The new iPhone 6 is here and the Apple Watch is just around the corner! Apple has finally revealed some very common reasons why apps are rejected from the Apple App Store. Don’t let yours be one of them! I found the 11 common reasons apps get rejected...

Virtual Assistants – Convenient or Creepy?

Author: User InsightOn: Sep 22Categories: Blog, Innovation, Latest News, Mobile, Product Development, UX Solutions, Weekly Insights

Virtual Assistants – Convenient or Creepy?

Blog, Innovation, Latest News, Mobile, Product Development, UX Solutions, Weekly Insights

As a User Experience Researcher, I often welcome new services and products into my life. One of them being the switch from iPhone to Android and agreeing to everything Google asked me during the setup process. I shouldn’t have been surprised by what...