Archives for 2016

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Why ID, UX, Service, and Interaction Designers Make Great “Researchers”

I’ve been asked many times how I feel about leaving my role as a designer and moving into user experience research. My answer is always the same in that it was quite natural! I am still able to utilize most of my skill sets and methodologies founded...
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Incorporating Customer Data Easily into Personalized Experiences

Being user centered is at the core of what we do at User Insight but what does that really mean? We help our clients remain user centered by listening to their end users, gathering thoughts and feedback in order to prioritize needs to inform decision...
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