Our Story

Our s1968-morgan-teacher-in-philippinestory begins with Dr. John Morgan and a vision—a vision to make research with people faster, better, and more relevant. Dr. Morgan spent more than 20 years spearheading customer research around the world for IBM, beginning with building IBM’s first usability lab in Atlanta in 1980. In 2001, Dr. Morgan, Eric Holtzclaw and Kevin O’Connor founded User Insight, a firm completely dedicated to customer research for businesses to unlock product and service potential. We’ve conducted thousands of in-person, customer interviews over the course of 16 years.

Over time, our knowledge and skill sets have evolved, allowing us to consult with our clients on both design and research unveiling their customers’ behaviors and motivations across industries.

Our Culture

Here at User Insight, we focus on people – clients, users and employees. We foster an environment of collaboration and we work together as a team to deliver insights and empower our clients to build winning products, services and experiences for their customers. 

You’ll see our core values manifested in everything we do – from client interactions, customer interviews and office banter.


Our Leadership

Our team is determined to strategize and deliver premium results that empower your business.

We come from a variety of backgrounds including Interaction Design, Industrial Design, Psychology, Communications, and Marketing. Meet some of our leaders now.

Kevin O’Connor

President & CEO

Michele Hughes


Adam Beaver

Director of Accessibility Services

Jodi Daniels

Director of Privacy Advisory Services