HELPING YOU ENGAGE
ON A DEEPER LEVEL
Our deep understanding of consumers provides a baseline with which we analyze, design, test, and direct businesses on how to engage on a deeper level. This helps define who their target audiences should be using behaviors not just demographics. This approach provides better conversion rates, higher satisfaction, and greater retention.
Associating these archetypes with their most prevalent motivation helps provide common language that can be shared company wide as a building block for any user centered interaction.
THOROUGH
NEEDS TO TAKE IN A LOT OF INFORMATION BEFORE MAKING A DECISION
DECISIVE
EARLY ADOPTERS WHO QUICKLY EXECUTE A PREDEFINED PLAN
OPPORTUNIST
PUTS OFF CHANGES UNTIL THEY HAVE TO DO THE MINIMUM
TRUSTING
DOES THE BASICS THEMSELVES, BUT REACHES OUT FOR “ADVANCED” TASKS
TRADITIONAL
RESISTS CHANGE, NEEDS GUIDANCE AND ASSISTANCE