Social TV Experiment Update – Starting Persona Work

In our last post about our Social TV Experiment, we briefly outlined our approach to the research that will define the target market and the optimal product features and functionality to meet the unique needs of that market. Today, we’ll spend a bit...
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User Insight’s New Blog – Where Business and UX Meet

Welcome to User Insight’s new blog! I am Kevin O’Connor, the president of User Insight, an international user experience research firm headquartered in Atlanta, Ga.  I know that there are thousands of blogs out there, so why read this one, right? ...
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