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Best Practices for Conference Homepage Design


best-practices-social-media-business-human-resourcesRecently, here at User Insight, my colleagues and I were tasked with coming up with design recommendations for the home page of a very large telecommunications conference.  All professional conference sites must convey large amounts of critical information to a mixed audience: registered attendees, interested attendees, exhibitors and general visitors. So, the critical challenge before us was quite evident: how do we create an effective conference home page design that will accommodate a wide variety of users? With this question in mind, we reviewed several conference sites in search of good UX design practices based on things we have seen test well with users in the past. We found some, and I am going to share them below. From these examples, I’ve come up with my –

 

Top 6 Best Practices for Conference Homepage Design:

(1) Prominent display of the conference name, time, dates and location.

(2) If the event has past, provide users the opportunity to view a recap.

(3) Users are often interested in the speaker line-up for a conference; showcase the speakers to entice users to register.

(4) A quick overview of the conference helps interested users determine if the conference would be beneficial to them.

(5) If registration has not yet opened, then provide users with the ability to join the wait list or receive email updates.

(6) Provide a call to action to register — don’t let the user walk away! Also, provide travel and accommodation information to registered users.

 

(1) Prominent display of the conference name, time, dates and location.  (2) If the event has past, provide users the opportunity to view a recap. (3) Users are often interested in the speaker line-up for a conference; showcase the speakers to entice users to register. 

(1) Prominent display of the conference name, time, dates and location.  (2) If the event has past, provide users the opportunity to view a recap.     (3) Users are often interested in the speaker line-up for a conference; showcase the speakers to entice users to register.

(1) Prominent display of the conference name, time, dates and location. (6) Provide a call to action to register — don’t let the user walk away! Also, provide travel and accommodation information to registered users.

(1) Prominent display of the conference name, time, dates and location. (3) Users are often interested in the speaker line-up for a conference; showcase the speakers to entice users to register. (4) A quick overview of the conference helps interested users determine if the conference would be beneficial to them. (5) If registration has not yet opened, then provide users with the ability to join the wait list or receive email updates.

 

 

 

What do you think of the 6 best practices listed above? Are there any that I missed? Now that we’ve taken a look at some great conference sites, let’s take a look at a couple that could use improvements.

 

(1) The conference location and dates are housed in the main navigation and in the body of the page, making this critical information less prominent. Instead, that info. should be in the header. (2) There is no clear call to action to register for the conference. A subscribe to mailing list option is tucked away to the bottom of the right rail.

(1) There is a notable lack of formatting in the layout. Therefore, the information is buried. (2) Can you determine who will be speaking at this conference? Can you determine what this conference is about?

 

With these tips in mind, please give me a shout if you have any additional elements that you think are important in the design of conference home pages. Thanks!