User Insight’s story begins with Dr. John Morgan. John had a vision – a vision to make user experience more accessible to companies. Dr. John Morgan spent more than 20 years spearheading user research around the world for IBM. Over the course of his career, John recognized opportunities for improvement as usability and user experience evolved. In 2001, he took the next step to realize his vision by founding User Insight. Below, Dr. John Morgan discusses the evolution of user experience and his vision for User Insight for the next 10 years – Enjoy!