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Personas Done Right! (Video)

Last week, we defined personas.  This week, we’d like to highlight the process of forming them and socializing them through our ‘Personas Done Right’ Prezi! Email us at editor@userinsight.com to request a copy of the presentation; we’d be happy to share it. Click below to view the presentation, narrated by Rachel Walsh of User Insight!

Personas Done Right! from Stacy Shade on Vimeo.

If you would like to take a quick peek at the presentation, you can do so here –

Stay tuned for next week’s post!  We’ll release the discussion guide that will be used in our first round of one-on-one interviews for the Social TV ExperimentWe’ve planted a mistake in the discussion guide. Can you find it?

What are your thoughts on the formation of these travel personas?  Would you do anything differently?

Do you have any tips on how you’ve socialized personas within your organization?