I had the good fortune to attend the Social TV Summit this past week in Los Angeles. The Summit was a gathering of CEOs, entrepreneurs, network executives and producers, etc. – in a nutshell, people who want to know about and talk about the future of social TV, and how to monetize it. If you missed the online stream of the event yesterday, check out some of the clips captured here.
As you know, we’re really interested in the social TV space here at User Insight, working hard each quarter to better understand what real people will be looking for from these products and services in the future through our Social TV Experiment. And, we believe that social media is changing television viewing as we know it. However, I really appreciated what Shiv Singh, Head of Digital Marketing at Pepsi, had to say. He asked the tough questions about what all of this means, “what does a display banner impression mean versus a GetGlue sticker impression? To a Foursquare check-in impression, to something that someone shares organically, to a social TV experience where something is happening on the second screen? I have no idea how to measure that.” Check out parts of his presentation here. Clearly, while there’s a lot of exciting stuff going on in the social TV realm, there are fundamental questions like these that we’ve all got to tackle. Interesting stuff!
Others out there have written their takes on the event – Andrew Wallenstein via Variety, Ryan Lawler via GigOM and Cory Bergman via Lost Remote, highlighting SnappyTV’s big win. Give them a read and see what you think.
What are your thoughts on the emergence of social TV? What are some of the opportunities? Some of the challenges? I’d like to hear what you think.
Also, be sure to stay tuned! We’ve got a big social TV event coming up in September! Details will be released shortly.