After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these consumers according to their enthusiasm for TV, their social media usage and technology usage. You can view the user map here on Flickr or you can register for access to Voice to download your own copy of the User Map. Once in Voice, click on Major Findings to view and download.
In our next round, we will further define these user profiles into personas and we’ll begin testing concepts, such as the new Tweeplayer. According to this first round of research, 2 out of 5 users would use Tweeplayer (Chatty Cathy and Passionate Penny).
Want to know more? Take a few moments to join our CEO, Eric V. Holtzclaw, as he presents a quick, 4-minute walk-through of the User Map and tell us which user you are!
Which User Are You?
Tell us here on the blog! Any other questions or thoughts about our User Map are welcome – please leave a comment!