business – User Insight

Windows 10 and its User Experience

Author: User InsightOn: Aug 18Categories: Blog, Business, Innovation, Latest News, UX Solutions, UX Trends

Windows 10 and its User Experience

Blog, Business, Innovation, Latest News, UX Solutions, UX Trends

Windows 10 is here, and it’s supposedly ‘the last version of Windows’ to be made. That’s a bold statement from a company that hasn’t consistently released awesome, well accepted, and highly adopted operating systems. There are companies...

Do What You Love, the Rest WIll Fall in Place: 9/11 and User Insight and my Paw Paw

Author: Kevin O'ConnorOn: Sep 11Categories: Blog, Latest News, Weekly Insights

Do What You Love, the Rest WIll Fall in Place: 9/11 and User Insight and my Paw Paw

Blog, Latest News, Weekly Insights

Over the years I have been fortunate to work in a wide range of jobs. Early on I had a few of my own companies, all 1-3 person teams. Then I spent a lot of money to become educated and got a job as a commercial banker. I moved on from there to learn about...

Are your tools helping or hurting your business?

Author: User InsightOn: Feb 20Categories: Business, Innovation, Methodology, UX Solutions, UX Trends

Are your tools helping or hurting your business?

Business, Innovation, Methodology, UX Solutions, UX Trends

We use tools to help us maintain high standards and provide uniformity, but we can’t allow our strengths to become our weakness as the world evolves around us. At User Insight, we help companies ensure common tools used to produce repeatable success...

2013 Review: Top 10 things consumers and businesses needed help understanding

Author: Michele HughesOn: Dec 31Categories: Business, Latest News, UX Trends

2013 Review: Top 10 things consumers and businesses needed help understanding

Business, Latest News, UX Trends

The top 10 things consumers didn’t understand in 2013 (as reported on mashable.com): 1. What is Twerking 2. What is Ricin 3. What is DOMA 4. What is Molly 5. What is Gluten 6. What is Sequestration 7. What is Obamacare 8. What is Lupus 9. What...

Ui Presents From Around the Web: Personas

Author: User InsightOn: Dec 13Categories: Blog, Business, Persona Work

Ui Presents From Around the Web: Personas

Blog, Business, Persona Work

Indie Young, User Experience Researcher & Speaker for Rosenfeld Media, writes about Personas in her post “The Squabble Over Personas: It Turns Out There Are Enough for Everyone“ and states, “The key is to recognize that there are...

Why Aren’t People Coming To My Site? There’s All This Content!

Author: User InsightOn: Sep 14Categories: Business, UX Solutions, Weekly Insights

Success Hinges on Answering One Question A situation we run into often is that our clients ask the wrong questions when putting forward a new site or app. On the surface, the questions all sound legitimate and logical for a user experience project:...