Uncovering the Voice of the Social TV Consumer
Eric Holtzclaw describes how the Ui Team worked throughout 2011 to uncover the Voice of the Customer in the Social TV space.
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Users May or May Not be Innovators, But They’re Darn Creative
Is Lead User Innovation and Co-Creation “taking over the world”? Patricia Cohen, writer for The New York Times, suggests that the answer is yes in her recent piece, “Innovation Far Removed from the Lab.” In the article, Cohen highlights...
Social Media TV User Map (Video)
After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these consumers according to their enthusiasm for...