product development lifecycle

Social Media TV User Map (Video)

After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics.  The Social Media TV User Map plots these consumers according to their enthusiasm for...
Read More

Social TV Experiment Update – Starting Persona Work

In our last post about our Social TV Experiment, we briefly outlined our approach to the research that will define the target market and the optimal product features and functionality to meet the unique needs of that market. Today, we’ll spend a bit...
Read More