qualitative research – User Insight

Research…in the Blink of an Eye

Author: Kevin O'ConnorOn: Feb 11Categories: Blog, Business, Methodology, Mobile, Persona Work, Product Development, UX Solutions

Research…in the Blink of an Eye

Blog, Business, Methodology, Mobile, Persona Work, Product Development, UX Solutions

Have you read the book Blink by Malcolm Gladwell? http://goo.gl/y7z9Hd If not, get it. It’s a great read, very short and inspiring. In the book, Malcolm describes people who have become the best at what they do. This is part of the description...

UX Research: In-Lab vs Contextual Interviews

Author: User InsightOn: Dec 17Categories: Blog, Interviews, Persona Work

UX Research: In-Lab vs Contextual Interviews

Blog, Interviews, Persona Work

When in-lab, it is easy to forget the numerous variables that come into play when you are in a respondent’s home. For instance, a noisy dog or a freezing cold living room. In-lab, you control the environment. You are familiar with the technology. ...

Simple Truths: It Takes All Kinds of Users

Author: User InsightOn: Oct 07Categories: Blog, FUN, Persona Work

Simple Truths: It Takes All Kinds of Users

Blog, FUN, Persona Work

In my work here as the Senior Director of User Insight I am a fan of what I like to refer to as “simple truths”. These are often lessons imparted to me earlier in life that appear in the context of our user experience work on behalf of some of the...

Recruiting: How to Write the Perfect Screener

Author: Chris BoggsOn: Sep 20Categories: Blog, Methodology, Weekly Insights

Recruiting: How to Write the Perfect Screener

Blog, Methodology, Weekly Insights

When it comes to the recruiting process, developing the screener takes a delicate balance. What are the goals and objectives of the project? Why is the client conducting the research? Who is the target audience? Asking these simple questions will...

Andrew Maier’s Interview with Founder Dr. Morgan of User Insight

Author: User InsightOn: Aug 28Categories: Blog, Interviews, Methodology

Andrew Maier’s Interview with Founder Dr. Morgan of User Insight

Blog, Interviews, Methodology

Check out Andrew Maier’s interview with one of User Insight’s founders! Andrew Maier’s interview gives insights into what’s it like being a pioneer in the UX industry as well as an expert. Click here to read the full article...

Real Incentives, Real Difference

Author: User InsightOn: Jan 09Categories: Methodology, UX Solutions 1 Comment

Anyone who has tried to get funding for UX research knows that it’s not an easy task. We hear it from our clients time and time again. I’ve done dozens of in-lab studies this year: mobile apps, mobile sites, forms and data entry, tablet apps,...