Shaw Strothers – User Insight

The Key to Happy Customers: Empathy

Author: User InsightOn: Nov 12Categories: Blog, Business, Methodology, UX Solutions

The Key to Happy Customers: Empathy

Blog, Business, Methodology, UX Solutions

For individuals and companies alike, one of the biggest factors in pleasing others is easily identifiable, a little more difficult to apply, and rarely used. Merriam-Webster defines empathy as “the action of understanding, being aware of, being...

Why User Experience is More Important Than Customer Experience

Author: User InsightOn: Sep 17Categories: Blog, Methodology, UX Solutions, Weekly Insights 1 Comment

Why User Experience is More Important Than Customer Experience

Blog, Methodology, UX Solutions, Weekly Insights

I’m likely to ruffle a few feathers with this, but it has to be said, and said plainly: without a focus on optimizing the User Experience, spending time on developing the Customer Experience is a waste of effort and resources. User Experience vs. Customer...

Design for Mobile, Tablet, or Touch?

Author: User InsightOn: Dec 03Categories: Blog, Business, UX Trends, Weekly Insights

Design for Mobile, Tablet, or Touch?

Blog, Business, UX Trends, Weekly Insights

Over the past several years smartphone and tablet adoption has taken off and companies have struggled with the question of how to adapt to this growing mobile commerce, or “m-commerce” marketplace: “We have a website for our products/services...