Social TV Experiment

Social TV Experiment Update: Quarter 3

Author: User InsightOn: Jul 29Categories: FUN, Social Media, The Social TV Experiment, UX Trends

The response to our Social TV Experiment so far has been fantastic. We’re looking forward to releasing  the quarter 2 findings to the world in the coming weeks during a live, virtual Social TV Event! Further details will be announced next week....

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Social TV Experiment Update: Who’d We Talk To? (Photos)

Author: User InsightOn: Jun 17Categories: Persona Work, Social Media, The Social TV Experiment, Video & Photos

Following the Social TV Experiment and wanting an update on who all we’ve talked to so far? Not a problem!  Here’s a recap –   Stay tuned for more on the project here on our blog! We’ll provide an inside look at Q2’s...

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Social TV Experiment Update: In-Lab Interview Examples (Video)

Author: User InsightOn: Jun 17Categories: Persona Work, Product Development, Social Media, The Social TV Experiment, UX Trends, Video & Photos 1 Comment

Want a peek into the in-lab interviews conducted for the Social TV Experiment? Well, you’re in luck! View the video below for a sample.  If you’d like to see other user videos from the project, just click here to register for access to Voice....

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How Social Media is Changing Television As We Know It (Press)

Author: User InsightOn: May 27Categories: Business, Innovation, Persona Work, Social Media, The Social TV Experiment, UX Trends

User Insight’s article on social TV was recently featured in UX Booth!  In the article, our president, Kevin O’Connor,  explains why social TV matters to us all and shines a spotlight on our Social TV Experiment. Click here to read the article on...

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Social TV Experiment Update: Lab Days (Photos)

Author: User InsightOn: May 20Categories: FUN, Persona Work, Product Development, Social Media, The Social TV Experiment, UX Trends, Video & Photos

Social TV Experiment Update: Lab Days We’re in lab this week for the Social TV Experiment!  Follow our live Tweets at #SoMeTVExperiment and #SoMeTVInsight. Check out our Lab Day Photo Slideshow. Then, if you want more, check out our Flickr page!...

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Why We’re Ignoring User “X” and So Should You

Author: Kevin O'ConnorOn: Apr 08Categories: Business, Persona Work, Product Development, Social Media, The Social TV Experiment, UX Trends, Video & Photos

Last week, our team released our Social TV User Map which plots consumers according to their enthusiasm for TV, their social media usage and technology usage. You can view the user map here on Flickr or you can register for access to Voice to download...

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