usability

Three Tips to Prepare Your Prototype for Usability Testing

While it’s not mandatory for a prototype to be high-fidelity, getting it to a certain standard is essential for usability testing to be constructive and effective. Because low-fidelity prototypes are less fleshed out, they are more conducive to conceptual...
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Next Generation Vehicle Features and their UX Impact

As the talk of future technologies becomes the talk of the present, the auto industry has advanced vehicle sensing and AI in hopes of creating a system of safety and efficiency for their customers. Collision Avoidance Systems, Smart Tech, and Self-Driving...
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Why User Experience is More Important Than Customer Experience

I’m likely to ruffle a few feathers with this, but it has to be said, and said plainly: without a focus on optimizing the User Experience, spending time on developing the Customer Experience is a waste of effort and resources. User Experience vs. Customer...
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