user profiles – User Insight

Simple Truths: It Takes All Kinds of Users

Author: User InsightOn: Oct 07Categories: Blog, FUN, Persona Work

Simple Truths: It Takes All Kinds of Users

In my work here as the Senior Director of User Insight I am a fan of what I like to refer to as “simple truths”. These are often lessons imparted to me earlier in life that appear in the context of our user experience work on behalf of some of the...

Social TV Experiment Update: Who’d We Talk To? (Photos)

Author: User InsightOn: Jun 17Categories: Persona Work, Social Media, The Social TV Experiment, Video & Photos

Following the Social TV Experiment and wanting an update on who all we’ve talked to so far? Not a problem! Here’s a recap – Stay tuned for more on the project here on our blog! We’ll provide an inside look at Q2’s...

Social Media TV User Map (Video)

Author: User InsightOn: Apr 01Categories: Business, Innovation, Methodology, Persona Work, Product Development, Social Media, The Social TV Experiment, UX Solutions, UX Trends, Video & Photos 4 Comments

After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these consumers according to their enthusiasm for...

Top 5 Narrative Writing Tips + Ui War Room Footage (Video)

Author: User InsightOn: Mar 18Categories: Methodology, Persona Work, Social Media, The Social TV Experiment, UX Solutions, Video & Photos

Last time we discussed the Social Media TV Experiment, we shared a few of our research team’s observations that we think will be important in the formation of our personas; if you missed that post, check it out now! After completing 40 contextual interviews...

Voice, Powered by User Insight (Video)

Author: User InsightOn: Feb 16Categories: Business, Innovation, Methodology, Product Development, The Social TV Experiment, UX Solutions, UX Trends, Video & Photos

As we work through our Social TV Experiment, we will be utilizing Voice, User Insight’s proprietary research platform. Voice serves as a repository for all of the information associated with every project we deliver. We have created public access...