users – User Insight

Validating Ideas

Author: Justin CookOn: Aug 08Categories: Blog, Business, Ui Services, User Experience, UX Solutions

Validating Ideas

Blog, Business, Ui Services, User Experience, UX Solutions

Many teams and organizations have begun adopting design thinking as an effective strategy to identify solutions faster and more efficiently. A major component of this methodology is testing ideas. The term “Failing Fast” has grown to represent this...

Adobe Doesn’t Care About Its Users…

Author: colton josephOn: Nov 03Categories: Business, Methodology, Product Development, UX Solutions

Adobe Doesn’t Care About Its Users…

Business, Methodology, Product Development, UX Solutions

…At least that’s what it seems like. If Adobe was really concerned about providing a pleasant experience for their users, they would have done at least one of a couple of things recently: Ship a finished, bug free product Conduct user testing...

Run, Walter, RUN!!!

Author: colton josephOn: Oct 21Categories: Blog, UX Solutions, UX Trends, Weekly Insights

Run, Walter, RUN!!!

Blog, UX Solutions, UX Trends, Weekly Insights

https://www.youtube.com/watch?v=UowkIRSDHfs A friend posted this video on Facebook; I love how much Walter (the dog) loves the water. What I also love is being able to see the run to the beach from Walter’s perspective. It’s a great ad for GoPro –...

UX Best Practices: You are not the User

Author: colton josephOn: Oct 16Categories: Blog, Business, Methodology, Product Development, UX Solutions, Weekly Insights

UX Best Practices: You are not the User

Blog, Business, Methodology, Product Development, UX Solutions, Weekly Insights

With a background in Product Design, the very first thing I was taught is just that, I am not the user. It is a lesson I took to heart and that simple statement shapes much of the work that I and other designers do. I understand that change and innovation...

Research…in the Blink of an Eye

Author: Kevin O'ConnorOn: Feb 11Categories: Blog, Business, Methodology, Mobile, Persona Work, Product Development, UX Solutions

Research…in the Blink of an Eye

Blog, Business, Methodology, Mobile, Persona Work, Product Development, UX Solutions

Have you read the book Blink by Malcolm Gladwell? http://goo.gl/y7z9Hd If not, get it. It’s a great read, very short and inspiring. In the book, Malcolm describes people who have become the best at what they do. This is part of the description...

Lorem Ipsum: Keep It Consistent

Author: colton josephOn: Jan 14Categories: Blog, Interviews, Methodology

At User Insight we utilize prototypes for user testing often. Prototypes are a great way to “fake it before you make it” and test concepts quickly before investing too much work. Recently I tested a prototype that mixed lorem ipsum and english text...