Social TV Experiment Update: In-Lab Interview Examples (Video)
Want a peek into the in-lab interviews conducted for the Social TV Experiment? Well, you’re in luck! View the video below for a sample. If you’d like to see other user videos from the project, just click here to register for access to Voice....
Social Media TV User Map (Video)
After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these consumers according to their enthusiasm for...
Getting to our Social Media TV User Map (Video)
With data and narratives from our Social TV Experiment, contextual interviews in hand, User Insight’s user experience strategists were tasked with constructing an infographic to visually highlight the user profiles and to demonstrate how each one...
Man on the Street
In addition to our Social TV Experiment, User Insight will also roll out some entertaining and engaging quarterly segments that will shine the spotlight on trends in technology and UX. One such segment is our “Man on the Street” segment. We’re...