Voice – User Insight

Why We’re Ignoring User “X” and So Should You

Author: Kevin O'ConnorOn: Apr 08Categories: Business, Persona Work, Product Development, Social Media, The Social TV Experiment, UX Trends, Video & Photos

Last week, our team released our Social TV User Map which plots consumers according to their enthusiasm for TV, their social media usage and technology usage. You can view the user map here on Flickr or you can register for access to Voice to download...

Social Media TV User Map (Video)

Author: Chris BoggsOn: Apr 01Categories: Business, Innovation, Methodology, Persona Work, Product Development, Social Media, The Social TV Experiment, UX Solutions, UX Trends, Video & Photos 4 Comments

After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these consumers according to their enthusiasm for...

Voice, Powered by User Insight (Video)

Author: Chris BoggsOn: Feb 16Categories: Business, Innovation, Methodology, Product Development, The Social TV Experiment, UX Solutions, UX Trends, Video & Photos

As we work through our Social TV Experiment, we will be utilizing Voice, User Insight’s proprietary research platform. Voice serves as a repository for all of the information associated with every project we deliver. We have created public access...