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Top Reasons Apple Rejects Apps

The new iPhone 6 is here and the Apple Watch is just around the corner! Apple has finally revealed some very common reasons why apps are rejected from the Apple App Store. Don’t let yours be one of them!

I found the 11 common reasons apps get rejected from the App Store from Apple’s Development site very interesting. 5 of the 11 items have to do with the submission requirements e.g., not providing enough information, misidentifying the presence of ads, the app being an aggregator, inaccurate descriptions, and repeated submission. Every single one of the remaining 6 items are common mistakes we often catch during testing here at User Insight including: substandard user interfaces, placeholder content, crashes and bugs, broken links, misleading users, and not providing enough lasting value.

I’ve never come across a project that had time slotted for “rejection” as a goal on their Gantt chart. Rejection from the App store means you have to go back and fix the issues they found, and as one of my co-workers likes to say, “if you had time to do it twice, you had time to do it right.”

We help our clients get it right. App Store Review Guideline 10.6 says, “Apple and [their] customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected.” Working closely with User Insight and our experienced UX team of researchers, architects, and designers will guide your product towards success in the market. Our team is setting up now to design, test, and develop the first generation of Apple Watch Apps while supporting efforts currently underway for the new iPhone 6 and iPhone 6 plus.

To learn more about User Insight’s design, assessment, and development services Contact Us.